Although this seems like a perceptible and deliberate process, you alternate between the roles of sender and receiver very quickly and often without conscious thought. The transaction model of communication describes communication as a process in which communicators generate social realities within social, relational, and cultural contexts. The roles of sender and receiver in the transaction model of communication differ significantly from the other models.
Instead of labeling participants as senders and receivers, the people in a communication encounter are referred to as communicators.
Unlike the interaction model, which suggests that participants alternate positions as sender and receiver, the transaction model suggests that you are simultaneously a sender and a receiver. For example, when meeting a new friend, you send verbal messages about your interests and background, your companion reacts nonverbally. This is an important addition to the model because it allows you to understand how you are able to adapt your communication—for example, adapting a verbal message—in the middle of sending it based on the communication you are simultaneously receiving from your communication partner.
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Share This Book Share on Twitter. The source refers to the individual or group who intend to communicate an idea to their audience. This is done using words, symbols, pictures, symbols and sounds. The encoded message must now be delivered to its audience via a message channel.
A message channel is a term that refers to the medium that carries the message from the sender to the receiver. Anyone who is audience to the message is referred to as the receiver.
Decoding can be defined at the receiver interpreting the message and coming to an understanding about what the source is communicating. Decoding means that the message which source has encoded then the decoder interprets the message according to his own mentality and experience.
So where the message is simple and clear. Then the encoded message will be easily understood by the receiver. So he will easily and fastly decode his message again to.
The source. So the process of communication will intelligible manner and when it receives to the receiver will easily understand the simple and clear message and then after using all his fine sense then the receiver decodes the message to the source. It is quite necessary that the message must be clear, accurate, meaningful designed in such a manner that listeners, readers and viewers are not mistaken of the meaning and intention.
Encoding means the creation of a messages which you want to communicate with other person. On the other hand decoding means listener or audience of encoded message.
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